London Fitness Guy: James Stirling

My ethos is that fitness should always be balanced with a person’s lifestyle to remain sustainable. It should be accessible and enjoyable whilst being tailored to measurable and realistic goals. When I started my career in fitness, I wanted to share my knowledge and workout programmes to ensure that regardless of ability, my workouts could be used to support a healthy lifestyle.

The health and fitness industry has become saturated with ‘do’s and don’ts’, however I believe there is an alternative that is not a fad but a long-term transformation that will inevitably lead to a happier & healthier life. In order to do this, I want people to learn the knowledge to maintain their fitness & continue to work towards their goals independently, long after the initial sign up.

I have always been passionate about sport & fitness, studying Sports Science at university & qualifying as a Personal Trainer shortly after. The real game-changer for me was being able to share my passion & build a community of like-minded people through social media. Instagram (@London_Fitness_Guy) has been instrumental in enabling me to provide everyone, beyond just my Personal Training clients, with accessible home & gym workouts and to motivate people on their individual fitness journeys. It really is this that drives me forward and inspires me to continue to grow and develop my fitness workouts so more people can enjoy the benefits of a healthier, happier lifestyle.

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LFG Facts

Sports Science degree

Experienced & Qualified Personal Trainer

Fitbit Ambassador

Trained X-Factor contestants

Celebrity Personal Trainer

Spin & HIT Instructor

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