Feel stronger, train smarter and stay consistent

Feel stronger, train smarter and stay consistent

1-1 online coaching with London Fitness Guy

1-1 online coaching with London Fitness Guy

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Clients Coached

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Clients Coached

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Years Experience

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Years Experience

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Achieve their goals

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Achieve their goals

ABOUT

Who is the London Fitness Guy?

I'm James, but most people know me as London Fitness Guy.

I've lost 20kg, run over 20 half marathons and marathons, and spent more than a decade coaching people who want to do the same.

Before I coached online, I spent years on the gym floor working with real people. Busy lives, demanding jobs, and not enough hours in the day. That experience taught me what actually works, and I know why most things don't.

I'm not here to hand you a plan and disappear. I build something that fits around the life you actually have and I stay with you until it works.

If you've tried to get results before and struggled to make it stick, it probably wasn't a lack of effort. Most people just need the right structure and someone to provide the accountability and support.

That's what I'm here for.

I'm James, but most people know me as London Fitness Guy.

I've lost 20kg, run over 20 half marathons and marathons, and spent more than a decade coaching people who want to do the same.

Before I coached online, I spent years on the gym floor working with real people. Busy lives, demanding jobs, and not enough hours in the day. That experience taught me what actually works, allowing me to bring those principles online.

I'm not here to hand you a plan and disappear. I build something that fits around the life you actually have and I stay with you until it works.

If you've tried to get results before and struggled to make it stick, it probably wasn't a lack of effort. Most people just need the right structure and someone to provide the accountability and support.

That's what I'm here for.

I'm James, but most people know me as London Fitness Guy.

I've lost 20kg, run over 20 half marathons and marathons, and spent more than a decade coaching people who want to do the same.

Before I coached online, I spent years on the gym floor working with real people. Busy lives, demanding jobs, and not enough hours in the day. That experience taught me what actually works, allowing me to bring those principles online.

I'm not here to hand you a plan and disappear. I build something that fits around the life you actually have and I stay with you until it works.

If you've tried to get results before and struggled to make it stick, it probably wasn't a lack of effort. Most people just need the right structure and someone to provide the accountability and support.

That's what I'm here for.

As seen in:

Work with me.

Work with me

1-1 online coaching that's personal, structured, and built around your life

Body Transformation

Build strength. Drop fat.

A bespoke plan built around your body, your schedule, and your life. Follow a programme you can finally stick to!

Explore the programme

Explore the programme

''I've seen real gains from the consistency of the check-ins, coaching, and support of the programme. The best fitness experience, cannot recommend this highly enough.''

—Mathew

Running Performance

Build strength. Run fast.

A structured programme built around your running goals and race preparation. 100% of my runners hit a personal best.

Explore the programme

Explore the programme

"James is an exceptional 1:1 coach. I came to him wanting marathon PRs and better strength for running; by the end of our training block I ran a 35-minute PR on the NYC Marathon course."

— Ben, NY marathon

Not sure which path
fits you best?

Book a free consultation call with London Fitness Guy.